• Home
  • About Author
  • Blog
  • Contact
  • Login
  • Register
  • Other Links
Business Sources

18

Feb, 2019

Monday

  • Home
  • Business
    • Business Ideas
    • E-Business
    • Home Business
    • International Business
    • Online Business
    • Small Business
  • Branding
    • Marketing and Advertising
    • Promotion 
  • Careers 
    • Career Development
    • Career Management
    • Recruitment 
  • Professional Services
    • Outsourcing
    • Storage Services
  • Sales 
    • Sales Management
    • Sales Training 
  • Blog
  • Contact Us
  • Business Ideas
  • Business Law
  • Business Travel
  • Local Business
  • Small Business
  • Outsourcing

Time: 6:06 am

How You can Choose the Best Colours for Your Business Brochure

18 July, 2018

By: Tim Collins

category: Business Ideas

307 0

Creating a great brochure does not just involve knowing what your target audience wants, but also knowing what the purpose of the brochure is all about. But apart from this, there are other aspects you need to think about, such as the headline, text and copy, images, and even fonts. There is another aspect, however, which deserves some careful thought: the colours. Deciding on the colours for your brochure will often be based on your own business colours, but there’s more to it as well. Here’s how you can choose the best colours for your business brochure.

Do your research

In your quest to find the right colours, you need to think about the brochure’s foremost purpose. What is it really for? Are you making a brochure for a specific product or service, or are you making it for an event? Is the brochure for a special presentation to prospective clients? Once you know the real purpose of your brochure, this can help you decide what colours to use.

Check out your images

If you already have images and photos which you would like to use, take some hints from these as well. You can use these images and photos as a reference point for the colours of your brochure, and it will make your brochure look more consistent. For example, if you are promoting a travel agency and certain tourist destinations and you have a photo of a sunset which you would like to use, you can base your colour choices for the brochure on the photo.

Know the meaning of different colours

There is a psychology behind the use of colour, and advertising experts, as well as brochure, banner, leaflet, and folder printing experts from Better Printing. know this. That being said, you should have a good idea of what colours mean and what kind of emotions they can evoke in your audience. Different colours have different meanings, and if you know what these are, this can help you choose the ideal theme.

For instance, did you know that white is often used when it comes to beauty products as well as medical services? The colours blue and grey are also quite popular when it comes to the corporate sector, as they signify stability and tranquillity, whilst the colour green is usually used by companies that promote wellness and organic and natural items. The colour black, on the other hand, often signifies luxury, whilst the colour red usually stands for passion, but it is also used a lot when it comes to promotions and sales.

Stick to a limit

Whilst you may think that using a variety of colours will make your brochure attractive, it can only work if you are promoting, say, a line of children’s clothing or toys. You should make it a point to limit your use of colours to two or three major ones. This will allow your brochure to look simpler and more elegant. One example of this is if your company’s colours are white and navy blue. It would be a good idea to choose another colour which complements these two colours. Of course, the colours in your images can still be as varied as possible; the limit only applies to text and graphics. Good luck!


Recent Posts

Branding

Good Reasons Why You Should Start Using Tote Bags Now  

28 January, 2019

32

Management

The Benefits Of Field Service Management Software    

19 January, 2019

53

Marketing and Advertising

What Are The Benefits of Blogger Outreach?

06 January, 2019

131

Management

Data Science with Python: To enter the most sought-after profession

05 January, 2019

167

Leave a Reply

Your email address will not be published. Required fields are marked. *

Name*

E-mail*

Website

÷ 10 = one

Comment

Cancel reply

Popular Post

Popular Video

Calendar

Categories

  • Categories
    • Branding
    • Business
    • Business Ideas
    • Business Law
    • Business Travel
    • Customer Service
    • Local Business
    • Management
    • Marketing and Advertising
    • Outsourcing
    • Public Relations (PR)
    • Security
    • Small Business

Popular Photo

What Makes Adele's Private Model So Highly effective

16 October, 2017

  • 0
  • 738

Newsletter

Business Sources
BACK TO TOP

PHOTOS ON FLICKR

TAGS

Branding Business Business Ideas Business Law Business Travel Customer Service Local Business Management Marketing and Advertising Outsourcing Public Relations (PR) Security Small Business

MOST READ NEWS

CONTACT WIDGET

Name:

Email:

Message:

  • Branding
  • Business Ideas
  • Business
  • Security
  • Marketing and Advertising

© 2015-2018 Business Sources. All rights reserved.

Close

Enter the site

Login

Password

Remember me

Forgot password?

Login