Of all the most known social media platform, Instagram and Pinterest is perhaps the least utilized platforms. Although both of them are photo sharing platforms, yet there’s a few difference. However, we are not going to discuss that, but focus on how you can utilize Instagram for your marketing efforts. We are also going to discuss how you can amplify your creativity on Instagram, so that you have the best photos and more engagement in internet.
Let’s check out what you should do in order to make sure that your Instagram account stands out for creativity or for its uniqueness.
#1: Visual Change
Ok, people! It is your Instagram account, and no one wants to see the same pictures twice or thrice. Unless your Instagram account is based on a single theme, and there’s only one picture available for that theme, you need to vary the pictorial representation. Yes, it is not easy to change images, and create new graphics every day, but you’d have to do that in order to gain followers.
If you don’t find different pictures, try out the different frames, colors, camera angles, and even the filters available on your Instagram app to have a new variation of the same picture. You can also create a visual chain if you want to entice your followers to visit your posts every day. However, this requires some planning on your part, and some more photos laid out. At the end of the day, it is worth the effort though!
#2: Use Slideshows
Well, you can also create mini work of art. Unfortunately, you won’t be able to see the effect of an artwork unless you zoom it and see it from far. So, when it comes to Instagram photos, which shows your photography skills, using slideshows, can be a good option.
#3: Use Stickers
No matter how hard you try, you’d always lose out on the attractiveness, if you don’t add anything new. So, make use of the Instagram’s native features like the stickers. They help you to make sure that your photos stand out. With proper stickers, you can also create a lot of Instagram stories, which will make your followers to come back to your profile.
#4: Consistent Theme
If you are looking for a solid set of followers, who would not only love your content but also interact and share your pictures, then you need to choose a theme for your Instagram account and be consistent with it. Since Instagram supports multiple accounts, you can easily build one personal account and one business accounts or more. In fact, if you can use a specific niche for each of your accounts, then you’d have a lot of people interested in each of these.
If you have a well curated and well themed account, you can create a brand easily, and also use that for influencer marketing, with very less effort.
#5: Add Value
Most of the times we miss out on this fact. Why should someone visit your Instagram profile? This is because you add value to that person in some way or other. So, whenever you are trying to gather followers in your Instagram account, make sure you ask yourself, what value you are providing. This will help you to know where you are lacking, and what points you need to improve on. For example, when you are creating slideshows, make sure that you include some tutorials, which is greatly sought after but in your niche or related to your Instagram theme. This way, people who need that knowledge would treat you as a knowledge base, and will come back to you later on for more information. And you would gain some steady followers.
#6: Have a Posting Plan
Well, you love your followers and your followers love you back. So, when it comes to Instagram, posts are the only way you can contact your followers. So, make sure that you fix up a calendar, which can be used for posting. Schedule out your posts if you want to, and think that you won’t be able to check in daily. Also, make sure that you have a plan. Posting randomly might be not only confusing for you, but will also make it confusing for your followers.
#7: Use Apps
We live in the age of internet. So, when you are trying to get social media followers in any of your social media accounts, harness the power of apps. You can use a lot of apps depending on what function you are looking for. In fact, if you want to do a research on what your competitors are posting, you can also do that with the help of an app.
#8: Hold Contests & Giveaways
People, love stuffs they get for free. So, when you are trying to increase your followers, or build a brand, you can do a giveaway, or hold a contest for that giveaway. Put in a clause that they need to spread the word, by either tagging their friends or inviting them or by resharing your content. This way, you can harness the power of thousands of even when they are not your followers.
#9: Use Social Trends
When it comes to social media, it takes a lot of effort to build a brand. Sometimes, you can quicken that by using native ads of the platform. However, you can also gain some visibility by using the hashtags that are trending on the social media. This is a free yet effective method of increasing the reach and visibility of your social media profile.
So, now that you know about these easy yet effective methods to zap up your creativity on Instagram, it is time to get started. At the end of the day, you need to actively promote your social media accounts, be it Facebook or Instagram, to gain some followers and create brand awareness. You can also buy followers and likes for Instagram if you want. However, before buying likes for Instagram, make sure that they come from normal accounts, and doesn’t look bought.