Marketing your business online is very different from promoting a bricks-and-mortar shop or an office on the high street. With no guaranteed passing footfall, your website relies on effective SEO strategies to raise your brand’s profile, with a high position on the search engine ranking pages an absolute necessity if your business is to survive and thrive in the digital era.
Aiming for the Top
Ideally, your SEO efforts should place your website on the first page of the search engine results: according to a recent article in Forbes, 95% of website visits originate from the first results page, with only 5% occurring from the second page or later.
It’s important to keep in mind that SEO is not a one-off event but an ongoing process. Achieving a high ranking is the aim, but the internet is not static, so resting on your laurels once you achieve the coveted top spot will do you no favours in the long run.
Professional SEO Is Quick to Respond to New Trends
Search engines constantly update their algorithms, so a site that ranks highly one week may drop down the rankings quite significantly the next. This is just one reason why it pays to employ an SEO professional to oversee your marketing campaign, as they will know when updates occur and react accordingly to keep your brand in the public eye.
Whether you live in Loughborough or London Professional SEO services will give you a clear advantage over your competitors. Don’t just go with the first agency that you come across – look for one with a proven track record that will go that extra mile to attract high-quality visitors to your website. For example, Elevate UK are a London based SEO Agency who take the time to assess what SEO approach your business rivals are taking, thereby ensuring that they can raise your profile even higher, giving you a clear advantage.
Tempting though it may be to save money and go it alone, this is a false economy, as there’s so much more to an effective SEO campaign than using keywords and title tags in the appropriate way. An agency will explore every avenue, utilising PPC where necessary and focus on the quality of your visitors and not just the quantity.