Exploring the Legality Behind Selling CBD Online

B2C Marketing

It is an understatement to say that the CBD industry is hot at the moment. This industry has grown astronomically in a short period to become one of the biggest and fastest-growing industries and there is no telling how far it can go yet. The latest attention being commanded by this market is all thanks to the recent regulatory shifts as well as peaked consumer interest. Just like many products of its nature in the market, many entrepreneurs are starting to exploit the internet as one means of reaching out to customers who are interested in getting their hands on CBD products.

However, due to the nature of this product and the laws surrounding it, there seems to be greyer than even when it comes to figuring out whether or not it is legal to sell CBD online.

There are many clauses attached to some of the laws guiding the sale of CBD, including where it can be sold and its THC levels. This constitutes some of the grey areas in this industry, and has led to much confusion on this matter.

It’s Legal, But Still Complicated

The major propeller of the recent explosion of interests in the CBD industry was the 2018 Farm Bill. This bill legalizes the sale and distribution of CBD at the federal level but with a provision that the THC content in CBD products can never go higher than 0.3%.  Even then, it is important to note that the legal status of CBD varies widely from state to state. This diversity in law has forced major retailers to apply just enough caution when it comes to selling CBD online. While many major stores have already gone online with their CBD products, they have been forced to adopt new methods to conform to each state’s law.

Apply Scrutiny When Selling CBD Online

Whether you are about to add existing products to your online catalog or you are looking at adding a line of CBD products under your banner, one thing that you must do is pay attention to the product as well as its contents. While the CBD industry is on a quick rush to the top, it is important to note that most online retailers are yet to push their CBD products to the forefront. Evidence of this is in the fact that when you search for CBD oil online what you get is hemp oil which has no cannabinoids and therefore contains no benefits that can be attributed to CBD. Therefore, you need to be careful and make sure that you are selling exactly what you are claiming to your customers.

Ensure the Quality of Your CBD Products

When on the lookout for CBD products as well as sources, ensure to look for the ones with no hidden content. Ensure that their labels provide detailed information about the ingredients contained as well as accurate dosing information. There should also be a QR code that will take you to Certificate of Analysis (CoA) testing results along with a batch number that matches that on the packaging.

A reputable manufacturer should also be able to provide you with information in regards to where their plants are sourced from, its contents as well as information regarding its production.

While selling CBD online is certainly a gray area, it has become more and more ubiquitous in the past couple of years. Make sure to keep abreast of any rules and regulations regarding the sale of CBD, and don’t run afoul of any laws by doing things like making false and exaggerated claims as to the effects of the CBD products you are selling. If you avoid doing this, you’re likely to have success as a CBD seller and will be able to tap into a market that is only just beginning to meet its full potential.

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