Writing one blog can be difficult. Coming up with blog ideas month after month, year after year –– on the other hand –– presents a different challenge altogether. Even the most talented writers and marketers may struggle to create meaningful content over a long period of time. Writer’s block may be normal, but thankfully, there are steps you can take to break through it. On that very note, here are four blog ideas that will work for (almost) any company that can help free up your creative logjam. Check them out:
New Product or Service Feature
Has your company recently launched a new product or service? If so, then writing a blog about it is almost always a good idea. You can focus on the special aspects of your business’s new product or you can interview different people involved in the product’s development. Either way, a well-written blog can provide added exposure for a new product or service, which is always a good thing.
A Behind-the-Scenes Look
Transparency is key to success in business. Consumers want to know how your business operates. This includes your methodologies like service implementation and order fulfillment. By writing a blog that outlines your process –– as well as your goals, prices, and capabilities –– you can earn trust from your audience and answer big questions that other companies may be unwilling to address.
Anything You Can Do . . .
If you’ve ever read a blog by a competitor and wished that you’d thought of that idea, then you know just how frustrating the experience can be. Some marketers cede territory to other businesses because they weren’t the first to write a blog or piece of content on a certain subject. Yet, in reality, you can directly challenge popular articles written by your competitors by writing better, more meaningful content on the same subject. Don’t let your competitors set the narrative with just one blog. Instead, use their template to create something better for your audience.
Let’s say you wrote a blog about SEO in 2016. Or about office design ideas before the COVID-19 pandemic hit. A lot has changed since then! As such, many marketers find success by going through their back catalogue and updating old blogs. Adding new information and talking about the past, present, and future of an industry is a great way to spark interest in an old piece of content. Even if you’ve only been blogging for a few years, odds are you can find something new to say about your products or your company as a whole.
Whether you work at a massive medical-equipment manufacturer like Greiner Bio-One or you’re a small business owner, these tips will help you create quality content that resonates with your audience. All marketers feel stuck from time to time; use these tips to break free!