by Alex Schnee
Getting the word out there about your online event can take a great marketing plan and knowing how to use your budget and time effectively. It also means using the right platforms to gain interest in what you are offering, and promoting far enough in advance that you are reaching the right people at the right time. Having a quality strategy can determine whether or not your event takes off and whether or not it is a success.
Here are some tips to help you get the word out there to the right attendees about your event.
Taking a look at certain platforms
Event platforms have become common ways that potential attendees now find virtual events, and this is something you’ll want to consider when marketing your own. Do you have a large enough audience on social media or a dedicated email list filled with people who might want to come? Or should you look to promoting your event on Eventbrite or on Meetups? This can also give you a good idea of who your audience will be.
Consider your landing page
Your event page can be the defining thing that helps users sign up for an event, or it can be what causes them to lose interest. This is why tools like WordPress event registration can go a long way toward making the process easier for your attendees to sign up. This includes having a guest checkout option to avoid problems when it comes to payment. Make it easy to use and well-designed so it is simple to follow and makes sense for those looking to attend your event.
Look to social media
Social media can be one of the best tools out there when it comes to promoting an event and running some ads to it. You’ll want to do some research into which social media channels reach the type of attendees you want, so you find you’re not marketing to people who aren’t interested in what you have to offer. On the other hand, this might mean you want to promote your event on several different channels in order to get the results you want and reach your maximum amount of potential attendees. Look at information relating to demographics and where your speakers or performers have the most clout.
Provide perks
Just like a regular event, you might want to provide some additional incentives for those who want access to speakers or performers or more content. This might include VIP packages or Early Bird signups, as well as a chance to speak to those headlining the event. Not only does this increase the likelihood you’ll have greater attendance from general admission, but you’ll also have the chance to sell extra items.
In summary
Marketing an online event can be similar to one that is live, but it also means that you have to be innovative in certain ways. By thinking outside the box and being open to trying new things, you’re more likely to have success not he day of your event.
