How to Increase Your Chances of Winning at a Trade Show


Trade show events are a really great opportunity for businesses to promote their new products and services to their targeted customers. Not only do they get to promote their products and services to consumers, but also to other companies, thus gaining greater success. In many cases, trade shows are very competitive and how you approach them will determine how well you will do. To make your trade show booth stand out and gain as much attention as possible, the following are some tips you can use to increase your chances of winning.

  1. Have a Show-Stopping Trade Display

The first thing you need to do is to grab the attention of people, and the best way to accomplish this is by having a show-stopping trade show booth. Rather than using a second hand display, you can invest in a custom trade display made by ExpoMarketing. A custom display can attract the attention of many people if it is colorful and tells people who you are and what you do.

  1. Have the Right Team With You

It is highly likely that with such intense competition from other brands, you will only have one chance to wow potential customers. To achieve just that, you need to bring the right team with you. Choose not only your most learned staff members, but also those who are skilled at selling. At a trade show you want to get your brand name out there, and also to actually sell your products and services. Having a highly-skilled salesperson in your team will help you attain good sales.

  1. Do a Thorough Check of Your Demonstration Before-Hand

If you plan to demonstrate any of your products, you need to ensure that you have put in all the effort required before the D-day, to ensure everything will go on well without a hitch. You do not want to be embarrassed by a demonstration that does not work. This will ruin your company’s image significantly. Always plan for the worst and thoroughly test all your products, and think about having a backup just in case.

  1. Leave a Mark with Branded Giveaways

The notion of giveaways is not a customary thing that you have to do during a trade show event, but rather a way to market your business, and leave a lasting mark in the minds of your visitors. For this reason, you should not fall into the trap of purchasing ordinary items like pens or lanyards to give as giveaways. The ideal way to approach giveaways at a trade show event is to think out of the box. For example, handing out branded reusable water bottles is a creative marketing tool.

  1. Have a Little Fun

Without a doubt, industry trade shows tend to boring and full of repetition. Visitors view the same kind of products from most of the booths, without any fun thing. At a show, you have a few seconds to grab the attention of potential customers, so you should at least try to be playful rather than too serious. A trade show booth with just one person who is using a laptop may not be as impressive as a booth that offers visitors virtual reality games or other fun tech things. Use something fun like a sport game to engage as many customers as possible.


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