3D is the future of content. You’ve all been exposed to 3D technology in one form or another. Whether you’re a gamer or just watched a movie in the past few years, you’ve seen how engaging this technology can be when viewed through a headset or on the big screen.
But what if your marketing team isn’t ready to jump on board with that level of immersion? Luckily, there are plenty of ways marketers can use a 3D web viewer instead of fully immersive VR experiences or even 360-degree videos. This allows companies to engage with potential customers without overwhelming them with an overload of graphics and sound effects or requiring them to purchase expensive VR headsets to view their content.
Think about all the mediums that your buyers/customers may want to use
As a marketer, you have to be strategic and think about all the mediums that your potential buyers and customers may want to use. It’s all about making it as easy as possible for them. You don’t want them thinking “is this going to work offline?” If you’re thinking about different ways people can use your product, then think about how you can make it more fun for them by using a 3D web viewer.
Don’t just think about how 3D will help your sales team
When you think about 3D, you may be thinking of how it can help your sales team to get their message across. But did you know that it’s also a great tool for marketing teams? Or support teams? The truth is, 3D web viewers are such versatile tools that they can be used by any department at all.
For example, let’s say your company has just released a new product or service and wants people to see what it looks like in action. Using a 3D web viewer will allow them to see what the new product looks like before they even try it out – which helps with both awareness and retention rates.
Think about how 3D content can benefit your support team
It’s not just about the product. The customer experience is everything these days, and your support team can help you stand out from the crowd.
Think about how 3D content can benefit your support team. If you’re selling toys online, for example, why not let customers see what their kid will look like in a Spiderman costume? Or if they’re buying shoes online, show them how they would look before they buy them (so they know what size to get). A 3D model of a piece of furniture could help answer all sorts of questions about dimensions and size without having to ship something back because it doesn’t fit in their home.
Don’t be afraid to play with the platform
This is the time to be fearless and try new things. You don’t have to worry about making it perfect, because no one is going to see this version of your website. Just play around with the platform and see what works for you and your product.
Don’t be afraid that if you mess up, someone will see it and judge you for doing something wrong or for not having everything working perfectly right off the bat. This is a great opportunity for marketers who want to get better at designing 3D experiences. Not only will they learn a lot from making mistakes in 3D (and then fixing them), but they can also use the knowledge they gained from those failures when designing their next 3D project.
Get the word out, and watch those KPIs rise
It’s important to get the word out about your 3D web viewer. The more users you have, the more value you can create for them. The following are a few ways that marketers can use to spread the news:
- Social Media
- Email Marketing
- Content Marketing
- Search Engine Optimization (SEO)
- Paid Advertising
In conclusion, 3D web viewer technology is the next big thing for marketers and it’s here to stay. With its ability to engage consumers on a whole new level, this platform provides an opportunity for marketers to get creative and make a lasting impression on their target audience. The future of marketing lies in the hands of those who embrace innovation and use technology to their advantage.
